A Different Kind of Entrepreneurship
What is a Soul-Based Business? Or rather, what do I mean when I talk about creating a soul-based business, because we don’t all define it the same way.
It’s not about building an empire or crushing goals. It’s about coming home to yourself through the work you create. Anyone who’s tried entrepreneurship knows: it’s a crash course in personal development, too. Am I right?!
But most of the models out there? They serve a larger machine, one built on speed, scale, performance, and endless optimization. Often designed to benefit big platforms and corporate systems, at the expense of humanity, and we are the ATM.
It’s not just that the strategies feel off. It’s that they pull us back into the very system we were trying to get free from.
Some of us want none of that. We want to build something that fits how we think, how we move, how we make meaning.
A soul-based business asks a different question: What if your work felt like an honest extension of who you are?
It’s not about being perfect. It’s about being real. Sustainable. Alive.
This isn’t about branding yourself into a corner or forcing clarity before it’s ready. It’s about paying attention to what pulls you, what drains you, what feels like truth in your body and letting that shape what you create.
The goal isn’t visibility.
The goal is resonance.
A Bit About Me
I’m Val, a longtime systems-questioner and creative guide who’s spent decades exploring how we create, connect, and stay true to ourselves in a world that often pulls us off course.
I’ve run small, purpose-driven businesses. I’ve worked inside big, complex ones. I’ve studied how people make meaning and ask why so many of us end up disconnected from it.
One of my earliest businesses grew from a simple question: Why are the systems meant to help often the ones that harm? Curiosity drives me.
I’m here to help people like you, curious, thoughtful, a little defiant → create work that fits, not by squeezing yourself into someone else’s model, but by returning to what matters, and building from there.