Welcome to Esby: A heart-powered GPT—beta version.

A Calmer Approach to Work

I’m Val and since 2015, I’ve supported non-techie entrepreneurs with strategy, tools, and creative business design. But the deeper work has always been about something else:
→ helping people build businesses that feel like home.

This isn’t about scaling fast or showing up everywhere. It’s about working with your real life, your seasons, your constraints, your creativity, and creating a rhythm that supports your wellbeing and your contribution.

Guiding Mantras:
✔ Less hustle, more ease – You don’t have to burn out to succeed
✔ Small steps, big impact – Growth happens in real time, not algorithms
✔ Work that feels good – Your business should nourish, not drain
✔ AI awareness, not fear – Learn and adapt with calm, not urgency

* Neurodivergent or neurotypical, entrepreneur or side-gig explorer -everyone’s welcome.