Val Cline
Digital Experience & Organic Strategy
Human-centred thinking in an automated age.
I’m your strategic partner in a fast-paced digital world, focused on simplifying complexity and shaping digital ecosystems that work beautifully for both people and business. I help teams find clear, innovative solutions that create sustainable results and optimize web content for organic growth.
Currently not taking on new clients.
About
Hi, I’m Val.
I’ve worked in digital media for over 25 years, from the early web days through today’s AI-driven landscape. My background blends front-end development, UX design, digital strategy, and project management.
I started as a web developer when e-commerce was just beginning to take shape. Over time, I’ve led cross-functional teams, guided digital transformations, and built content ecosystems that attract organic traffic and deliver measurable results.
My focus has always been the same: reduce noise, align systems, and build experiences that feel intuitive, human, and effective.
Technical Knowledge & Core Skills
Full web project lifecycle expertise
SEO and organic growth strategy
UX and content design
Google Analytics, Tag Manager, and other analytics tools
Conversion optimization and testing
QA and documentation (management & analyst)
Adobe Creative Suite (Photoshop, Illustrator)
HTML, CSS, and front-end development
Experience & Focus Areas
20+ years working with front-end web systems, UX, content, SEO, and strategy
10+ years managing digital projects and products
10+ years leading digital and creative teams
10+ years improving processes, tools, integrations, and workflows
7+ years designing and executing SEO-driven content strategies
2+ major digital transformations as a core team contributor
An entrepreneur, employee & partner
I've had several successful small businesses and enjoy working with clients on projects that keep me creative and using my skills. It is now more common for employees to work on something entrepreneurial. I am not alone. My entrepreneurial skills make me a better employee, and my experience as an employee also makes me a better entrepreneur; it's a win-win.
Entrepreneurial Work
Throughout my career, I’ve balanced corporate roles with hands-on entrepreneurial work, building small businesses, creative projects, and client-focused services.
I co-founded a small e-learning partnership in the early 2000s, and long before that, I was running one of my first online product ventures in the late ’90s. Later, I spent several years as a business and technology coach, helping new entrepreneurs simplify their systems and find clarity in how they worked.
These experiences taught me as much as, if not more than, my corporate career.
They shaped how I think about innovation, sustainability, and the human side of digital work. They also gave me a deep appreciation for the realities on both sides of the table: client, customer, and business.
That entrepreneurial mindset still drives my approach today, creative, practical, and always focused on simplicity that works.
Philosophy
As digital tools become faster and more automated, the value of context, creativity, and human insight grows. Experience still matters, the kind that can see patterns, sense nuance, and choose what truly serves a user.
That’s what I bring to every project: strategic clarity grounded in human understanding.
Creative Practice
I’m also a mixed-media artist, working with analog and digital mediums, acrylic, oil, pencil, pastel, and wax. My art explores pattern, rhythm, and emotion, the same qualities that inform my digital work. I exhibit locally and continue to evolve my creative voice alongside my professional one.
Contact
Interested in collaborating or learning more?
I’d love to connect. Contact me here.
