Past Work (Archive)

Hi, I’m Val, and I’ve offered different kinds of support over the years, from digital strategy to gentle business clarity. I’m moving in a new direction now, but if you’re curious, here’s a snapshot of what I used to offer.

I used to do hands-on tech, business coaching, and marketing

Websites, SEO, systems, logos, the whole kit and kaboodle. It helped a lot of good people, and I’m proud of it. These days, my work is more reflective and creative, focused on gentle business and personal clarity. I’ve been creating, writing, and exploring tools for sensitive, curious humans. This page exists as an archive, not an offer.

What I used to help with

  • Business strategy: making sense of your goals, your energy, and what’s realistic, so you know your next step without overwhelm.

  • Clarity & messaging: finding your marketing voice and connecting with ease

  • Simple marketing plans: light, doable ways to reach real people, create offerings, connect, nurture and create income.

  • SEO & organic traffic: structure, on-page basics, findability

  • Low-tech setups: booking, email, basic ecommerce without overwhelm

  • Website flows & UX: fewer clicks, calmer journeys

  • DIY support: WordPress/WIX/Squarespace and more; guidance for non-tech brains

Patterns that worked

  • Start small. Focus on what’s essential.

  • Write like a person. Get rid of the jargon.

  • Invest in the tech you need, ignore hype

  • Choose tech that fits your skills, energy and budget

  • Gentle consistency beats burnout and collapse

  • A holistic approach to business creation is essential

  • Know yourself.

  • Be yourself.

  • Love yourself.

Tools & platforms I touched (then, not now)

Wordpress • Squarespace • WIX • MailChimp/MailorLite/Kit/ConstantContact • Shopify 17Hats/Dubsado • Calendly/AcuityScheduling • Google Analytics, and many more.

Note: I don’t log into client systems anymore. If you’re here for tech implementation, thank you, but I no longer offer it.

Where My Work Is Now

These days, my work is more reflective, creative, and exploratory.
I’ve been journaling about the inner world, things like astrology, archetypes, intuition, meaning-making, sensitive nervous systems, creativity, and how to stay human in a fast, stressful world.

It’s not about “becoming an entrepreneur” or “building a business”; my work now is more about understanding yourself, trusting your instincts, finding inspiration again, and feeling connected to something real.

I’m letting the work evolve naturally.

If you’re curious, you can read along here:

→ Substack my newsletter, where I write and explore
→ Esby Oracle is a unique and fun oracle card experience created for me initially
→ Esby Astrology Readings, something I started doing for friends and now offer to you if you want them.

This is my quieter chapter, building connection before creating offerings, letting curiosity lead, and staying honest about what matters. Is this you, too? 👋🏼